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Training by Igor Mann «Clientomania»

On September 29, 2020, we completed a training in which Igor Mann shared how to attract and retain customers during the crisis and decline purchasing power.
At the seminar, Igor showed how customer focus can be implemented — systematically, simply, quickly and with minimal investment — in the activities of any company.
Retaining customers is the top priority.
Now it is important to work with clients correctly, not to attract them. It is customer focus that gives the maximum effect. We sincerely believe in this and know that thanks to this philosophy, both we and our clients will be at the highest level of trust in their counterparty. Therefore, we decided to go to the training and in detail, for more than 6 hours in a row, be filled with this topic, listen to the guru of Customer Focus and wind important and valuable knowledge from — Igor Mann

For a second, Igor Mann is:

  • The most demanded marketing consultant in Russia according to independent experts.
  • Partner and co-founder of the largest business literature publishing house in Russia — Mann, Ivanov and Ferber, companies: Power of the Mind,
  • Marketing Machine, Krostu, Oy-li
  • For 12 years he worked in Western companies as a marketing director.
  • Candidate of Economic Sciences. Consulting and teaching since 1989

Seminar program or what we delved into:

What to do to retain customers before implementing customer centricity

Practical and theoretical skills demonstrating what needs to be done to retain customers before implementing customer centricity

What is customer centricity? (hint: this is not a service, this is not marketing, this is not loyalty)

  • lifetime value of a customer
  • churn control
  • client lockout programs
  • loyalty programs

Why Start Customer Oriented? (or keep developing)

  • Five simple tips at once
  • What will customer focus give you?
  • Do you really want it? (we will check on five express tests)

15 rules for implementing customer focus in the company

Practical and theoretical skills about 15 rules for implementing customer focus in a company.

Components of customer orientation

  • High matters/ideology (mission, vision, slogan, principles, rule No. 1…) – and how to create these “high matters”
  • Customer-centric product — how to make it so
  • Customer-oriented business processes
  • Customer-oriented service — how to hire, control, motivate and how and what to train staff

So, what and how to do? (we create your plan for the implementation of customer focus in the period "the next day and up to a year")

So, what and how to do? (we create your plan for the implementation of customer focus in the period «the next day and up to a year»)

Private dinner for VIP participants

Personal communication with Igor Mann himself at dinner, questions, answers, great mood

In short — Brainstorming and a bunch of practical skills have taken us to a whole new level. We sincerely recommend!
And we continue to follow the principles and recommendations of Igor, thank you!
It was truly one of the most valuable and significant events of the 20th year.
Сертификат бизнес-тренинга Игоря Манна
See also
Branding «Belteploresurs»
2021-12-28 09:35:18
A short story about how we implemented another successful project to develop a corporate identity for the company «Belteploresurs».
Development of a corporate identity for the holding «PUMPTECH»
2021-12-27 16:05:15
Another successfully implemented project within the framework of cooperation with the holding
Branding «from Bug to Baikal»
2021-12-22 13:25:13
A short story about how we implemented another successful car branding project and the development of paraphernalia for the «Commonwealth: from the Bug to Baikal» motor rally
Development of corporate identity for «PERIMETERBY»
2021-12-21 08:57:02
Another successfully implemented project, in the framework of cooperation with the company
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