Development of the logo and branding of the rally «Commonwealth: from the Bug to Baikal»
Brief summary of the rally
On May 8, the international rally Brest-Irkutsk-Brest «Commonwealth: from the Bug to Baikal» took place near the walls of the Brest Fortress. The participants traveled through Belarus, the European part of Russia, Siberia. The end point of the route is Irkutsk and Lake Baikal. The way back went south: through Russia and Kazakhstan.
Our task was the branding of cars, as well as the development of thematic paraphernalia.
We completed our task in a timely manner.
Logo development
The customer formulated wishes regarding the text and visual design of the logo, based on which we developed four variants of the logo.
The customer chose the first version of the logo and expressed his wishes for its completion. We carried out the necessary improvements to the graphic design, as a result of which the final version of the logo was agreed upon.
Vehicle branding
All presented cars were taken by color as the base ones, and were the standard of corporate colors, however, for other colors, options for using corporate style were also provided. In this case, dark black metallic.
Development of branded attributes
Branded stickers are a simple and original way to get your audience interested. They may wear sticky badges with logos or slogans to share the values of the event.
Stickers are universal: they can be placed on the cover of a notebook that is always at hand, a laptop and even a vehicle.
The development of the corporate identity of the event was carried out from scratch, according to the wishes of the customer (name, slogan, logo, colors, fonts). After the discussion, a logo was developed, which was located on the vehicles of the rally, on stickers, posters, and badges.
Since the rally began with the Brest Fortress — Hero complex, it was decided to use the Star monument, which is the main entrance to the Brest Fortress, among the flags of Russia and the Republic of Belarus. In the foreground, an eternal flame is displayed, symbolizing the memory of the fallen soldiers during the Great Patriotic War. The logo fully describes the name and meaning of the rally «Commonwealth: from the Bug to Baikal»
About the rally
Almost 16,000 kilometers, 43 days of travel, more than 20 meetings in the cities of Belarus and Russia. Participants of the motor rally Brest — Irkutsk — Brest «Commonwealth: from the Bug to Baikal» reached Cheboksary. During the journey, they were joined by representatives of the regions.
In Irkutsk, a copy of the legendary banner of the 393rd separate anti-aircraft artillery battalion of the 42nd rifle division was handed over (the original of the banner is stored in the Museum of the Defense of the Brest Fortress), and a capsule with the earth of the heroic fortress.
The project was organized by the Brest branch of the republican public association «Russian Society» and the State Institution «Memorial Complex «Brest Hero Fortress».
Well, we have developed a design!
How did it all end? The presentation was held — the cars were branded as planned. As part of the project, universal types of layouts were designed for all possible types of bodies and types of transport, the necessary guidelines and instructions for use were created. The customer was satisfied!
