Corporate websites
What’s the Difference?
A corporate website is primarily a sales tool, which is the most important component of the company’s image. It builds customer loyalty and helps to inform the target audience about your principles of work and the activities of the company.
The main features of the corporate website:
- Memorable design and its appeal to the target audience
- Website usability is a convenient and simple structure, logical presentation of information.
- Special selling texts with a call to action.
- Effective feedback tools (On-line consultant, callback, product or service order form.) As practice shows, a well-designed website in a short time and a relatively low level of investment gives the company a profitable competitive advantage and pays off within a few months after launch. However, it should be noted that only a professional development team can give the desired effect.
Functions of the corporate site:
- Increasing brand awareness;
- Increasing customer loyalty;
- Expanding the geography of customers;
- Attraction of new clients;
- Informing clients, partners, investors, employees;
- Automation of transactions, business processes;
What is included in the development of a corporate website?
Research and analytics of your business and market
So that the site is not just a beautiful toy and does not turn out to be a waste of money, but becomes an effective tool for sales and brand promotion, we get to know your business, study the target audience and its needs. We determine the advantages and conduct a competitive analysis. We find a way to achieve the result: whether it is required to go through all the stages of development from prototyping to implementation in code, or the task can be solved using a website builder. And immediately we determine the further strategy of the site and its promotion.
We create a website prototype
We visualize data to determine how the site will solve your business problems. If necessary, we create an interactive prototype in which the main scenarios for the behavior of your audience are worked out. We build the logic of the site, having worked out all the scenarios of user actions.
Working on the design
We embody the corporate culture and values of your company in design. We find graphic solutions so that the audience perceives the site correctly. We select colors, fonts, layout of navigation elements and blocks. We do not use templates — the design of the site will be unique.
Content preparation
We prepare texts about your company and give arguments why the consumer should contact you. We formulate all this in the text in the language of your audience, create the right mood with the help of graphic materials and their layout solutions.
Transfer to development
We hand over all the graphics, prototypes and agreed material to the developers. We attach a capacious, understandable specification and guidelines. This saves programmers time and eliminates errors. We integrate sets of modules (search, news aggregators, etc.) into the management system, which allows us to solve the tasks required from the future site.
At this stage, programmers additionally:
- Develop modules (photo gallery, interactive blocks, price lists, pop-up windows, etc.)
- Create mail for the domain
- Install analytics counters on the site
- Register the site in search engines
- Set up an RSS feed
- And carry out other additional work, if necessary.
Site filling. Elimination of bugs (inaccuracies, errors)
After the stage of developing the main modules and blocks for your future site, in accordance with the terms of reference, our team, or the site administrator from the client side, fills the site with content (products, portfolio, and other pages with a large number of pages). If bugs and visual errors are detected during the filling process, we eliminate them until they fully comply with the agreed result
Author’s supervision
The designer and project manager constantly monitor the progress of the development stage, actively advise programmers and keep in touch with the customer. This is necessary to ensure that the final product exactly matches what was created during the design and design stages.
Our clients
Our portfolio contains completed projects both with startups and large organizations. We are always interested in joint long-term work on ambitious projects. We believe that sincerity and mutual understanding contribute to building better relationships, helping to achieve better results in cooperation. We are proud of all our clients and if you are interested in successful collaboration, we will be glad to become a reliable performer for you.
